Thus, it is probably wrong to view price as an independent element of marketing strategy or to assert that price, by itself, is a central element in the marketing mix.” (Webster, 1979) In Dove, we use three types of strategies. Below is the pricing strategy in Dove marketing strategy: Dove uses competitive pricing. The objectives that guide pricing strategy should be a subset of the objectives that guide overall marketing strategy. Brand deals in products mostly for women and is committed to providing a product that will enhance her beauty. Dove products were initially premium priced however due to low demand dove reduced the price. The products are priced slightly higher than competitors. Thus, it is probably wrong to view price as an independent element of marketing strategy or to assert that price, by itself, is a central element in the marketing mix.” (Webster, 1979) In Dove, we use three types of strategies. But due to high quality and unique features of moisturizer and softener demand is high. Product in the Marketing Mix of Dove : Manufacturing of a Dove product includes primary ingredients like vegetable oils, synthetic surfactants, salts of animal fats, zero levels of Ph and 1/4 th moisturising cream. The objectives that guide pricing strategy should be a subset of the objectives that guide overall marketing strategy.

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